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THE PRAJAA STORY | THE FOUNDER

Derived from the ancient language Sanskrit on which Indonesian is based, PRAJAA means "Generation" and PRAJAA intends to be a completely new generation of sophisticated comfort casual one that's comfortable, handsome, and beautifully made. Our collection blurs the boundaries of high and street fashion, uniting the elegance of formal footwear with sneaker inspired base.

Since the 18th century, Indonesia has carved a niche for itself as an important source of fine leather products and a wide variety of..
traditional craft that ranges from batik to hand-woven fabrics, and following that long tradition, PRAJAA uses only high-end materials and emphasizes meticulous attention to detail right down to our waxed shoelaces.

Each pair of PRAJAA is lovingly handcrafted in our workshop in Bandung, West Java. Our workshop, which employs 60, trains at-risk teenagers to become shoe artisans. Our goal, along with making great shoes: Creating a new generation of young people with the bankable skills to empower their future.


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